Download PDF by Sarah Banet-Weiser: Authentic™: The Politics of Ambivalence in a Brand Culture

By Sarah Banet-Weiser

ISBN-10: 0814787134

ISBN-13: 9780814787137

ISBN-10: 0814787142

ISBN-13: 9780814787144

Brands are in all places. Branding is valuable to political campaigns and political protest activities; the alchemy of social media and self-branding creates in a single day celebrities; the self-proclaimed “greening” of associations and service provider items is sort of common. yet whereas the perform of branding is usually understood as a device of advertising, a mode of attaching social aspiring to a commodity as a fashion to make it extra individually resonant with shoppers, Sarah Banet-Weiser argues that during the modern period, manufacturers are approximately tradition up to they're approximately economics. That, actually, we are living in a model culture.
 
Authentic™ keeps that branding has prolonged past a company version to turn into either reliant on, and reflective of, our most simple social and cultural kinfolk. extra, most of these model relationships became cultural contexts for daily dwelling, person id, and private relationships—what Banet-Weiser refers to as “brand cultures.” targeted model cultures, that from time to time overlap and compete with one another, are taken up in every one bankruptcy: the normalization of a feminized “self-brand” in social media, the emblem tradition of highway artwork in city areas, spiritual model cultures similar to “New Age Spirituality” and “Prosperity Christianity,”and the tradition of eco-friendly branding and “shopping for change.”
 
In a tradition the place graffiti artists personal loan their visions to either subway partitions and shops, procuring a cup of “fair-trade” espresso is a political assertion, and faith is mass-marketed on t-shirts, Banet-Weiser questions the excellence among what we comprehend because the “authentic” and branding practices. yet model cultures also are contradictory and almost certainly rife with unforeseen chances, prime Authentic™ to articulate a politics of ambivalence, making a lens during which we will see power political chances in the new consumerism.

Show description

Read or Download Authentic™: The Politics of Ambivalence in a Brand Culture (Critical Cultural Communication) PDF

Best media studies books

Sumanth Gopinath,Jason Stanyek's The Oxford Handbook of Mobile Music Studies, Volume 1 PDF

The 2 volumes of The Oxford guide of cellular tune stories consolidate a space of scholarly inquiry that addresses how mechanical, electric, and electronic applied sciences and their corresponding economies of scale have rendered track and sound more and more mobile-portable, fungible, and ubiquitous.

Download e-book for kindle: Reading Celebrity Gossip Magazines by Andrea McDonnell

American citizens are passionate about celebrities. whereas our fascination with reputation intensified through the 20th century, the increase of the weekly gossip journal within the early 2000s proven and fueled our well known culture’s megastar mania. After a decade of diets and dates, breakups and child bumps, star gossip magazines proceed to promote hundreds of thousands of matters every one week.

Get Sex In The Head: Visions of Femininity and Film in D.H. PDF

In intercourse within the Head, Linda Ruth Williams makes use of psychoanalysis and up to date feminist movie conception to investigate a community of rules which hyperlink having a look with sexuality and distinction, within the paintings of a author who disavowed, but covertly loved, the pleasures and tool of imaginative and prescient. The booklet is a departure from the lengthy heritage of feminist readings of Lawrence, in that it discusses his engagement with theories of the gaze and its cultural varieties - cinema, images, portray and the visible dynamics and metaphors of literary texts - as a fashion of considering via gender.

Download PDF by Il-Tschung Lim,Daniel Ziegler: Kino und Krise: Kultursoziologische Beiträge zur

Die Beiträge des vorliegenden Bandes fragen nach den sozial- und kulturwissenschaftlichen Perspektiven einer gesellschaftlichen Reflexion von Krisen und krisenhaften Ereignissen im Medium des fiktionalen motion pictures. Ihnen gemeinsam ist die Annahme, dass Krisen nicht einfach in einer unzweideutig vorliegenden phänomenalen Realität gegeben sind, sie jedoch auch nicht lediglich diskursive Konstruktionen ohne eine eigene Materialität darstellen.

Extra info for Authentic™: The Politics of Ambivalence in a Brand Culture (Critical Cultural Communication)

Sample text

Download PDF sample

Authentic™: The Politics of Ambivalence in a Brand Culture (Critical Cultural Communication) by Sarah Banet-Weiser


by Daniel
4.2

Rated 4.17 of 5 – based on 37 votes